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Australia targets Chinese tourists in aggressive campaign

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Sydney Opera House. Photo: Traveling Reporter

New Australian tourism campaign targets China (via AFP)

Australia launched a multi-million dollar global tourism campaign in Shanghai on Monday, targeting China’s growing affluent classes who are venturing overseas in greater numbers. Australia said it will spend Aus$170 million (US$164 million) over the next three years to boost tourism with officials…

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AFP's 200 bureaus cover 150 countries across the world, with 80 nationalities represented among its 2,260 collaborators.